high moon
HIGH NOON
People are less inhibited during the night and while High Noon is usually seen as the champion day drink, they know the nighttime also brings it’s own special aura - so we’re creating a whole new line of cans to reflect it.
01
turn up the volume
High Noon releases High Moon, a night time seltzer with twice the alcohol volume.
02
lunar launch
To celebrate the freedom from inhibition the night brings High Noon will put on a desert rave in the outskirts of the most inhibited city in the country: Las Vegas.
03
welcome to the p.m.
High Noon will commission a fleet of branded beverage carts to flock outside of office buildings to greet employees leaving at the end of their day. Blaring good tunes and handing out free High Moons, we will be their official welcome to the post 5.
04
follow your moon
Billboards that change appearance as the amount of sunlight that hits them begins to wane throughout the day.
05
relieving the repressed
High Noon will intercept people on Twitter talking about having to hide their personalities at work and help them out with some free High Moons.
06
merch
To promote the launch of their new seltzers, High Noon will release a line of High Moon merch.
FANNY PACK COOLER
We know there’s nothing worse than drinking a seltzer at room temperature. Stay cool and keep the night going with our insulated fanny pack!
NEON SIGN
We couldn’t call ourselves a nighttime seltzer without releasing a neon sign. Just plug it up and let the night glow.
SOCKS
So comfortable it will feel like you’re defying gravity all night long.